Maximize Open Enrollment: Help Clients Understand Their Health Insurance Options
Open Enrollment is one of the most important times of the year for brokers. It offers the chance to reconnect with clients, review their health insurance options, and prepare them for the year ahead.
However, many consumers still lack a clear understanding of their current health coverage. According to recent studies:
- 22% of insured Americans don’t fully understand their health plan benefits (2023 Aflac survey).
- 49% of employees feel confused about health insurance terminology (UnitedHealthcare).
- Nearly 75% of consumers struggle to estimate out-of-pocket costs, co-pays, or deductibles.
As a broker, you serve as your clients’ first line of defense. During Open Enrollment, you can help them identify the right health insurance plan and address gaps in coverage with supplemental or voluntary benefits.
Use this critical window to educate, build trust, and offer solutions tailored to your clients’ evolving needs.
Why Your Role is More Important Than Ever
For many clients, choosing a health insurance plan is only half the battle—understanding it is the real challenge. As life changes and health needs evolve, brokers play a key role in helping clients stay informed and covered.
Reassess Their Insurance Needs
Major life events—such as having a child, managing a new health condition, or planning for long-term financial security—may require updates to existing coverage. Your expert guidance helps clients make smart, timely decisions.
Review Annual Plan Changes
Each year, insurance plans can change premiums, provider networks, and coverage details. Helping clients understand these changes ensures they don’t miss critical updates.
Offer Voluntary Benefits for Added Protection
Voluntary benefits like accident insurance, critical illness coverage, and term life insurance offer valuable protection beyond core health plans. These supplemental options help clients build more complete, affordable coverage—and allow you to expand your portfolio.
Help Clients Understand and Maximize Their Health Insurance Coverage
At Enrollment First, we are here to support brokers like you in delivering exceptional service to your clients. Whether you’re helping individuals understand their options or introducing them to new plans, our dedicated Broker Support Team is here to assist every step of the way.
Here’s how we can help you this Open Enrollment:
- Expert Support: Contact our team by phone or email for plan information, benefit comparisons, and answers to your clients’ questions.
- Broker Resources: Use our Broker Portal to access marketing materials, training webinars, and tools to create customized client communications.
- Product Options: Introduce your clients to our comprehensive plans, including voluntary benefits and simplified issue term life insurance, to enhance their coverage.
Take the Lead This Enrollment Season
Your role as a broker isn’t just to sell policies—it’s to empower your clients to make informed decisions. By addressing their concerns, simplifying plan details, and offering solutions that meet their needs, you position yourself as an indispensable partner in their financial and health security.
Remember, our team at Enrollment First is here to support you. Together, we can help close the knowledge gap and ensure that clients are fully prepared for the year ahead.
Contact Us
Need assistance? Reach out to our Broker Support Team today at 866-951-8404. Visit our Broker Portal to explore resources designed to make Open Enrollment seamless for you and your clients.
Let’s make this Open Enrollment season a success—for you and your clients alike!