Open Enrollment: Helping Clients Understand Their Coverage and Make the Right Choices
Open Enrollment is one of the most critical times of the year for brokers. It’s the opportunity to connect with your clients, help them review their health insurance options, and ensure they’re prepared for the year ahead. Yet, studies show a significant knowledge gap among consumers when it comes to understanding their current health coverage:
- 22% of insured Americans admit they don’t fully understand their health plan benefits (2023 Aflac survey).
- 49% of employees report confusion about health insurance terminology (UnitedHealthcare).
- Nearly 75% of consumers struggle to calculate out-of-pocket costs, co-pays, or deductibles.
As a broker, you are your clients’ first line of defense against this confusion. Open Enrollment is the ideal time to guide them toward the right coverage and introduce them to options that can fill gaps in their current plans.
Why Your Role is More Important Than Ever
For many clients, the challenge isn’t just selecting coverage; it’s understanding it. As life circumstances change and health needs evolve, your expertise can help them:
- Reassess their needs: Whether it’s adding dependents, addressing a health issue, or planning for financial security, clients rely on you to navigate these decisions.
- Evaluate plan changes: Insurance plans often update premiums, networks, and coverage options annually. Ensuring clients know what’s new is critical.
- Explore voluntary benefits: Supplemental plans like accident, critical illness, or term life insurance can add value to your portfolio and help your clients achieve more comprehensive coverage.
Enrollment First: Your Partner During Open Enrollment
At Enrollment First, we are here to support brokers like you in delivering exceptional service to your clients. Whether you’re helping individuals understand their options or introducing them to new plans, our dedicated Broker Support Team is here to assist every step of the way.
Here’s how we can help you this Open Enrollment:
- Expert Support: Contact our team by phone or email for plan information, benefit comparisons, and answers to your clients’ questions.
- Broker Resources: Use our Broker Portal to access marketing materials, training webinars, and tools to create customized client communications.
- Product Options: Introduce your clients to our comprehensive plans, including voluntary benefits and simplified issue term life insurance, to enhance their coverage.
Take the Lead This Enrollment Season
Your role as a broker isn’t just to sell policies—it’s to empower your clients to make informed decisions. By addressing their concerns, simplifying plan details, and offering solutions that meet their needs, you position yourself as an indispensable partner in their financial and health security.
Remember, our team at Enrollment First is here to support you. Together, we can help close the knowledge gap and ensure that clients are fully prepared for the year ahead.
Contact Us
Need assistance? Reach out to our Broker Support Team today at 866-951-8404. Visit our Broker Portal to explore resources designed to make Open Enrollment seamless for you and your clients.
Let’s make this Open Enrollment season a success—for you and your clients alike!